A federally-funded program that helps improve the health of pregnant individuals, new parents and their babies who face challenges such as poverty, teen pregnancy, social and geographic isolation, substance use or family violence. The program seeks to increase the number of babies born at a healthy weight, and to ensure culturally sensitive prenatal support for indigenous individuals and recent immigrants. Activities may include nutrition counselling, prenatal vitamins, food and food coupons, food preparation training, counselling in prenatal health and lifestyle, and education and support on breastfeeding, infant care and child development.

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